Hööks – a long story...
Hööks' story starts as far back as 1931, which is when Bengt Höök's stepfather, Oscar Waern, established a small saddlers in the city of Eksjö in Småland.
During the 1930s and 1940s the horse was mainly a tool for agriculture and the army. Using horses for riding or other leisure activities was extremely unusual – it was basically an unknown concept.
Most towns had their own saddlers, but Oscar Waern's business became known in all the Nordic countries and became an important supplier to the Swedish armed forces.
The horse was an important part of everyday life and Oscar Waern's company grew. At its largest it had approx. 100 employees (of 15 nationalities) in seven different workshops. It produced mainly harnesses and saddles and everything was sewn by hand!
The largest individual order for the armed forces was 5,000 harnesses. Oscar Waern received a medal from King Gustav V for his efforts during the war years.
In the 1950s conditions changed. Society was motorised and the horse played an increasingly smaller role. This means that the number of horses fell and it would be many years before the trend was reversed. It was only in the 1970s that horse riding underwent a great change. From being a rare event to becoming a national sport and the number of horses increased again.
Bengt Höök, who had travelled around Sweden as a salesman of equestrian equipment, bought the company from his father in 1976. Hööks Hästsport was born!
Our aim to offer customers better quality at lower prices was ground breaking! The appreciation was enormous and the company's popularity grew quickly.
The first mail order catalogue was sent out in 1979. It was a very simple catalogue, 16 handwritten pages printed in black and white. The resulting catalogue production developed at the same rate as the company.
It addition to selling products in the shop in Mossebo and by mail order, Bengt and his family travelled around for many years and sold at markets and competitions all over the country. This was greatly appreciated and meant that he made contact with a lot of interesting and pleasant horse people.
By the mid-1980s, the old fashioned premises in Mossebo had become too small. The company moved to Tranemo in 1986, where both the shop and mail order service were able to grow.
In 1988 Bengt Höök was named as Master saddler.
The premises in Tranemo were extended several times over a few years before it became clear that larger measures were required. In order to meet the bigger demand, the decision was taken in 2000 to move to newly built premises in Borås.
At the same time as horse riding and Hööks have grown, equestrian equipment has also developed to become more functional and fashionable. We have taken care of this through our own product development. Increased quantities have meant that new products can be produced directly by the manufacturer and the prices are kept down.
In 1999 the website was launched online in Sweden, Norway, Denmark and Finland, which was an immediate success! In addition to ordering products and catalogues online, customers can now get information and advice on horses and equipment. The website is now one of the most visited horse-related websites in the Nordic countries!
In 1992 our first shop was opened in a new location – Trollhättan, and more shops are being opened as the company grows.
Our shop openings are always popular and we can clearly see that there is a demand for them in new locations!
The staff in our shops are horse-people who can happily offer experience and knowledge. We know horses! (You can find more information about our stores here!)
Today & tomorrow
Hööks is currently the biggest name in equestrian sports in the Nordic countries. We have a turnover of around SEK 200 million and have approx. 160 committed employees who do their all to serve our customers.
Today, our website, along with our stores and catalogue, is the most important tool for reaching you as a customer.
We have a heritage of knowledge, product development and service mindedness, which started nearly eighty years ago. By being available for our customers 24 hours a day, seven days a week, we do everything to meet the requirements placed on us.
The cornerstone of our business is that we are service orientated, quality aware, good value, committed and sensitive to opinion.
If you have any opinions (both criticism and praise) we would love to hear from you, so that we can continue to develop in your best interests! (Contact us here!
Current number of Hööks shops (27.03.2013)
Oscar Waern establishes a saddlers in Eksjö, Sweden.
Bengt Höök buys the saddlers.
First mail order catalogue sent out.
The company moves to Tranemo, Sweden.
Bengt Höök named as Master saddler.
Shop opens in Trollhättan, Sweden (first shop in a different location).
Shop opens in Upplands Väsby, Sweden.
Shop opens in Malmö, Sweden.
Website launched in four countries.
Company moves to new premises in Borås, Sweden.
Shop opens in Borås, Sweden.
Shop opens in Kolding, Denmark.
Shops open in Helsingborg and Linköping, Sweden.
Shop opens in Sundsvall, Sweden.
Shop opens in Skedsmokorset, Norway.
Shops open in Kungens Kurva, Gävle and Västerås, Sweden.
Shops open in Uddevalla, Kållered and Halmstad, Sweden.
Shop opens in Vanda, Finland.
Move to new premises in Upplands Väsby, Sweden.
Hööks celebrates 30 years.
Bengt Höök is awarded the Svenska Postorderförening's most coveted prize, the Postordern.
Shop opens in Lillesand, Norway.
Shop opens in Stavanger, Norway.
Shop opens in Moss, Norway.
The range is supplemented by dog products.
Shop opens in Kalmar, Sweden.
Shop opening in Ylöjärvi, Finland.
Borås shop, head office and warehouse move to new premises in Viared, Sweden.
Shop opens in Karlstad, Sweden.
Shop opens in Uppsala, Sweden.
Shop opens in Örebro, Sweden.
Shop opens in Jönköping, Sweden.
Shop opens in Trondheim, Norway.
Shop opens in Aarhus, Denmark.
Shop opens in Nyköping, Sweden.
Shop opens in Värmdö, Sweden.
Shop opens in Haparanda, Sweden.
Shop opens in Luleå, Sweden.
We launches www.hookseurope.com.
Shop opens in Bergen, Norway.
Shop opens in Växjö, Sweden.
Shop opens in Norrköping, Sweden.
Shop opens in Skövde, Sweden.
Shop opens in Kristianstad, Sweden.
Shop opens in Stockholm City, Eskilstuna, Bäckebol, Sweden.